Product Owner @ HEINEKEN

Scaling Digital Products through Data & Strategy.

Helping global organizations turn complex data ecosystems into scalable, high-impact product decisions. From enterprise AI discovery at Adobe accounts to global commercial analytics at The HEINEKEN Company.

View Experience → Connect on LinkedIn →

The Brands Behind the Strategy

Companies I've helped scale through data and product strategy

Career Trajectory

Building High-Impact Data Products

Jan 2026 – Present

Product Owner (Data & Analytics)

The HEINEKEN Company

Directing the lifecycle of analytical data products for Commerce, bridging commercial operations with enterprise BI architectures.
Partnering with Data Engineers, Data Scientists, MLOps, and Organizational Change Management (OCM) to deploy self-service data solutions used by thousands of internal stakeholders.
Translating high-level executive requirements into structured analytical scopes, data modeling standards, and measurable KPIs.
Operating daily with SAP ERP ecosystems, Nielsen market databases, Databricks pipelines, and executive Power BI dashboards.

Data Products Databricks Power BI Agile Discovery Governance

Oct 2025 – Present

Strategic SEO & AI Discovery Consultant (Adobe Account)

NP Digital (Global Consulting)

Strategic consulting for Adobe (Acrobat & Firefly accounts) focusing on Generative Engine Optimization (GEO) and indexing across AI search assistants (ChatGPT, Gemini, Perplexity).
Pioneering measurement methodologies to track brand presence in modern AI discovery journeys.
Aligning technical architectural briefs with cross-functional PR, creative, and engineering teams.

Generative AI (GEO) Search Architecture Adobe Acrobat

2021 – 2025

Product & Technical Squad Coordinator

Jüssi (WPP Group)

Led cross-functional squads (UX, Devs, SEO, Analysts) delivering web architecture and performance enhancements for clients like 99, 99Pay, Cyrela, and Mondelēz.
Managed technical backlog, stakeholder expectations, and post-launch stability improvements.

Scrum / Kanban Squad Leadership Stakeholder Management

Credentials & Education

Academic Background & Certified Knowledge

Microsoft Certified

Azure Data Fundamentals (DP-900)

Relational & non-relational database architectures, data lakes, batch/streaming pipelines on Microsoft Azure.

Scrum Alliance

Certified Scrum Product Owner (CSPO)

Agile product management, backlog prioritization, user story mapping, and value stream delivery.

Postgraduate Degree

Digital Product Management

UniAmérica / Descomplica (2022–2023). Focus on Full Product Lifecycle, discovery frameworks, and product-market fit.

Bachelor's Degree

Marketing & Performance

UNINTER (2018–2020). Solid foundation in outcome measurement, data literacy, and customer acquisition strategies.

Let's Connect

Interested in collaborating on global product & data initiatives?

Reach out via LinkedIn or email to discuss product ownership, data strategy, speaking, or consulting opportunities.

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