IBM Product Owner Professional Certificate (V3)
Credential issued by IBM covering agile methodologies, backlog management, and stakeholder communication for digital product development.
Verify Credential
Vinicius Codes
Strategic SEO, Digital Product Growth & Data-Driven Performance
With over 6 years of experience in technical SEO and digital product management, I help companies and projects achieve predictable, scalable growth through organic channels.
🇧🇷 Based in Brazil • English & Portuguese
Open to freelance and full-time roles with global, remote-friendly teams (including Europe).
Trusted by Global Brands & Startups
About Vinicius Codes
I'm Vinicius Codes, a Digital Product and SEO professional with over 6 years of experience driving growth through data and organic performance. I've collaborated with international teams, working alongside product managers in Germany, developers in India, and marketing teams in the United States, where I led SEO initiatives for Potbelly Sandwich Shop.
My focus is connecting product strategy, user experience, and technical SEO to create scalable growth and measurable impact. I've delivered results for brands like 99, 99Pay, Lacta, and Oreo, improving visibility, engagement, and business performance through a mix of agile execution and strategic thinking.
- +27% organic traffic growth in key regions for 99 (a DiDi Company)
- +215% increase in clicks to financial content for 99Pay in just two months
- +65.4% boost in organic clicks on Lacta's website during Easter 2023
- +1023% increase in caption usage on Oreo's recipe channel
Certifications & Professional Credentials
My commitment to continuous learning in product, agile, and SEO.
Content Marketing and SEO with Eric Enge
Advanced course focused on content-driven SEO strategies, search intent analysis, and authority building taught by Eric Enge.
Verify Credential
Software Product Management Specialization
In progressCreate Better Software using Agile Practices. Master Agile development and effective interactions to drive the making of great software products. Offered by University of Alberta.
SEO & Product Services
End-to-end solutions connecting product, technology, and organic performance.
Technical SEO Audit
In-depth analysis of your site's structure (code, performance, indexability, Core Web Vitals) to identify issues and unlock its full ranking potential.
Most requested
Content Strategy
Planning and producing relevant, optimized content that drives consistent organic traffic and engagement.
Local SEO & E-commerce
Optimizing for regional searches and conversion growth, including product pages, categories, and funnels.
Schema Implementation
Adding structured data to enhance visibility on search results, improving CTR and overall relevance.
SEO-Focused Site Migration
Planning and executing migrations (URL, domain, or platform) to maintain and boost organic performance.
Product & Backlog Management
Building and prioritizing product roadmaps and backlogs based on impact, effort, and business goals.
Metrics & OKR Definition
Defining measurable goals and key results to align SEO and product initiatives with strategic outcomes.
User Stories & Documentation
Translating business needs into clear user stories and documentation that guide development and execution.
Agile Squad Facilitation
Leading agile ceremonies, improving collaboration, and ensuring continuous delivery through efficient workflows.
Portfolio & Case Studies
Real results delivered for global brands.
Potbelly Sandwich Shop
Led a complete SEO strategy that increased the brand's visibility in the US, focusing on technical improvements, local SEO, and content optimization.
+774%
in organic visibility in the US
99 (Didi Chuxing)
Increase in clicks for financial content (99Pay), boosting visibility, engagement, and conversion performance.
+215%
in clicks for financial content
Oreo
Growth in video caption usage on Oreo Recipes' YouTube channel, improving accessibility and audience engagement.
+1023%
in caption usage (accessibility)
Frequently Asked Questions
Clear answers about timelines, suitability, paid media, freelance collaboration and ROI.
How long does it take to see results?
Results vary depending on the industry, competition, and the site's current state. In most cases, you can start noticing improvements within 3 to 6 months, but SEO is a continuous, long-term process.
Is SEO useful for any type of website?
Absolutely. Whether it’s an e-commerce store, blog, corporate website, or news portal, SEO can help attract qualified visitors and generate consistent business opportunities.
Does SEO replace paid traffic?
Not necessarily. SEO and paid media complement each other. While paid ads bring immediate but temporary results, SEO builds sustainable organic visibility that grows over time.
How can I measure SEO ROI?
By tracking key metrics like conversions, sales, lead generation, and customer acquisition cost (CAC). Tools such as Google Analytics and Search Console help measure progress and prove the real impact of SEO initiatives.
Do you work remotely with international clients?
Yes. Based in Brazil, I’m available for freelance or fixed-term projects across Europe, the USA and globally. Communication is bilingual (English/Portuguese) and I adapt to your timezone and workflow.
What happens after the initial SEO audit?
After the audit, I provide a prioritized action plan covering technical fixes, content optimisation, and measurement setup. We agree milestones, implement changes and track progress month-to-month.
Can I stop SEO once I achieve high rankings?
Continuous SEO is recommended. Search algorithms, market competition and user behaviour evolve, so stopping optimisation often leads to traffic decline. Think of SEO as growth infrastructure, not a one-off.
How are your fees structured for freelance engagements?
I offer flexible models: fixed-price for audits, monthly retainers for full-service SEO & product growth, or project-based fees. Each proposal is customised to your scope, market and goals.
Let's Talk?
Ready to scale your organic growth? Choose the best channel and let's get started.
Send an Email
Need Agility?
For a faster, more direct contact, ping me on WhatsApp. I'll reply as soon as possible.
Chat on WhatsApp(41) 99978-3444